Saturday, 5 May 2012

Suzie Pugh - design a brand

As a task to be completed over the Easter Holidays, Suzie wanted us to meet as a group to design a brand and advertising poster. Lucy, Sophie and I met up and thought of food as a theme. We then came up with a "fruit and veg store" (grocery) as there's one in every town. This will attract all types of customers and it is open everyday. We decided on the name "FRESH". Each of us took pictures of fruit and vegtables in our kitchens. I'm lucky enough to work in a restaurent so got some awsome images. As I have Photoshop we then came over my house to create the poster. We decided on a green theme as its neutral, then went on to edit the pictures. We thought of slogans such as "let's eat smart" and "best of British" to draw attention. The poster also had the website and address on, which we made up. This is how the poster looked: (sorry poor quality)

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